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In MLM A Brainer Sale Is Better Than A No Brainer Sale
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By Lou Casali
 Battles have been fought over many things. The same is true about selling in MLM. There is a constant battle between a brainer sale and a no brainer sale; a too truthful sale and a partially truthful sale.
When you read the above statement, the following questions might come up in your brain:
-- What is a brainer sale?
-- What is a no brainer sale?
-- What is the difference between the two?
-- Should I make a brainer sale?
-- Should I make a no brainer sale?
-- What difference does each one of them make between each other?
A "brainer situation" is where the buyer understands the real worth of the product. He realizes the wholesome use and worthiness of the product. Since, he is sure of the real worth of the product, he will be someone who is ready to pay the extra price for it or for the most part he will realize that the prize is worth for whatever he is buying.
A "no brainer situation" is where the buyer will
not understand the real worth of the product. However, he will be someone who is a brand crank who will be ready to pay anything for a brand name or they will pay to just show off that he owns it or he will be someone who must be tempted to get a quality product someway or the other. They are someone who is not aware of the money they will have to actually pay for the product, because they are hardly ever aware of the quality requirements. They are not sure of the correct value. They undervalue or overvalue a product.
So, in a brainer sale the end customer is well aware of what he is paying for and why he is paying for, but in a no brainer sale the end buyer might or might not be aware of what he is paying for and why he is paying for. The no brainer sale is an impulsive sale, in a no brainer sale the buyer might regret about why he traded in a certain way, but in a brainer sale the buyer has no regrets about the trade and he is happy about having got the product.
So, the best kind of sale would be where you are making a brainer sale, rather than a no brainer sale. If you are going to make a brainer sale, there is a possibility of viral network marketing because someone who sincerely likes a product will advertise it the right way. But if you make a no brainer sale, when the buyer happens to regret at a later stage, they might probably ill advertise you and your product, and that's something you do not want in your MLM business.
A brainer sale is probably a way to germinate more sales in your MLM organization and a no brainer sale can probably be something disruptive for a long term foundation in your MLM Biz. Though a brainer sale is better than a no brainer sale, sometimes when you are looking to reach your target sale points you can pretty well make some no brainer sale too. Honestly! Anything that is too good can be dangerous to any kind of marketing, including Network Marketing.
LC is a professional network marketer who specializes in teaching others how to be successful with network marketing. If you want to get in touch with LC or learn more about network marketing success, Just click here
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