The highly turbulent market has translated to fierce competition among many professions. The legal field is no exception. Lawyers are realizing that a solid marketing strategy lies in the strength and ability in network marketing. This is because it is an effective way of retaining the clients and reaching out to new clients.
Start with Established Clients
There are numerous ways on how network marketing can help the lawyers get new clients. To start with, network marketing among the lawyers should start with the already established clients. The level of satisfaction among a lawyer’s client plays a significant role in determining the overall reputation of the law firm. One should bear in mind that the word of mouth is a major component of network marketing. If the lawyer offers optimal satisfaction to the clients, they will spread the word around. In this right here, the lawyer should let the clients know that he or she would appreciate should they give a positive word to other clients about the law firm and its legal services. However, the lawyer should neither be too pushy about network marketing nor intrude into the space and privacy of the clients.
A Lawyer Should Have An Effective Referral Program
Sources of referral include one’s own clients, lawyers in a different specialization, health practitioners, real estate agents, bankers, and accountants. It should be noted that the most effective referral program is symbiotic in nature and follows the rules of a strategic alliance. For example, if a real estate agent and a lawyer are in a strategic alliance, the lawyer will inform the real estate agent when he or she hears that there is a house being sold or there is a buyer available. Similarly, a real estate agent will refer a client who needs legal services to the lawyer.
Search Engine Optimization (SEO) Is Very Important In Network Marketing.
New clients will start with checking the website of the legal services provider before they make a commitment. In this regard, a professional web designer and search engine optimization firm ensures that the website is functional and user-friendly when it comes to navigating around it. Similarly, a search engine optimizer will ensure that the website has quality content and has the right keywords in order to rank high in search engines. The higher the ranking in the search engine, the higher the traffic, and in turn the higher the conversion.
Aggressive Advertisements Through The Yellow Pages And Radio Ads Is Very Crucial
This is because quite a number of people still start their search through the yellow pages. In particular, the yellow pages can help the lawyers reach out to the local clients. Similarly, radio ads can improve the brand of a law firm.
Collect Business Cards
Lastly, Victoria Pynchon, writing for the Forbes, states that a lawyer should collect business cards from the network of friends and acquaintances. This include judges, members of clubs, opposing counsel, and law school classmates. Mutual exchange of cards leads to future business engagements.
Network marketing plays a crucial role in establishing and maintaining new clients in the legal profession. In fact, it could be the drawing line between success or failure of a lawyer. Networking among the lawyers should not be seen as a daunting task. Rather, it is a fairly manageable and incremental process. Overall, networking plays a crucial role in getting new clients among the lawyers.