How Networking Can Help a Lawyer

The highly turbulent market has translated to fierce competition among many professions. The legal field is no exception. Lawyers are realizing that a solid marketing strategy lies in the strength and ability in network marketing. This is because it is an effective way of retaining the clients and reaching out to new clients.

Start with Established Clients

There are numerous ways on how network marketing can help the lawyers get new clients. To start with, network marketing among the lawyers should start with the already established clients. The level of satisfaction among a lawyer’s client plays a significant role in determining the overall reputation of the law firm. One should bear in mind that the word of mouth is a major component of network marketing. If the lawyer offers optimal satisfaction to the clients, they will spread the word around. In this right here, the lawyer should let the clients know that he or she would appreciate should they give a positive word to other clients about the law firm and its legal services. However, the lawyer should neither be too pushy about network marketing nor intrude into the space and privacy of the clients.

Handshake - 2 men during a marketing session

A Lawyer Should Have An Effective Referral Program

Sources of referral include one’s own clients, lawyers in a different specialization, health practitioners, real estate agents, bankers, and accountants. It should be noted that the most effective referral program is symbiotic in nature and follows the rules of a strategic alliance. For example, if a real estate agent and a lawyer are in a strategic alliance, the lawyer will inform the real estate agent when he or she hears that there is a house being sold or there is a buyer available. Similarly, a real estate agent will refer a client who needs legal services to the lawyer.

Search Engine Optimization (SEO) Is Very Important In Network Marketing.

New clients will start with checking the website of the legal services provider before they make a commitment. In this regard, a professional web designer and search engine optimization firm ensures that the website is functional and user-friendly when it comes to navigating around it. Similarly, a search engine optimizer will ensure that the website has quality content and has the right keywords in order to rank high in search engines. The higher the ranking in the search engine, the higher the traffic, and in turn the higher the conversion.

Aggressive Advertisements Through The Yellow Pages And Radio Ads Is Very Crucial

This is because quite a number of people still start their search through the yellow pages. In particular, the yellow pages can help the lawyers reach out to the local clients. Similarly, radio ads can improve the brand of a law firm.

Collect Business Cards

Lastly, Victoria Pynchon, writing for the Forbes, states that a lawyer should collect business cards from the network of friends and acquaintances. This include judges, members of clubs, opposing counsel, and law school classmates. Mutual exchange of cards leads to future business engagements.

Conclusion

Network marketing plays a crucial role in establishing and maintaining new clients in the legal profession. In fact, it could be the drawing line between success or failure of a lawyer. Networking among the lawyers should not be seen as a daunting task. Rather, it is a fairly manageable and incremental process. Overall, networking plays a crucial role in getting new clients among the lawyers.

With help from the law offices of http://www.caraccidentmoney.ca/ – you can read more about them at their website.

Trends and Best Practices for SEO in 2015

top seo trends 2015

Knowing what to expect with SEO in 2015 will undoubtedly give you the upper hand over your competitors that are simply resting on their laurels and believing that the work that they have already carried out is enough. However, that is wrong because, as is the norm, Google have largely changed the way in which they rank sites via their algorithm. What that means is that things that were hot and important in 2014 may not be as prominent now, so what should you do to boost your search engine optimization efforts in the coming months?

Make Full Use Of Your Content

Content has undoubtedly been King for the last few years, but Google now state that they have vastly improved their techniques whereby they can identify content that is actually of value and this will play a role in ranking your site. The days of short, general articles are now long gone and instead they have been replaced by content that is not only detailed, but relevant to your site and capable of giving your visitors something of interest. If you are worried about your content, or if it was written a number of years ago, then an update may be in order.

No Mobile SEO? No Ranking

mobile responsive websiteThere is more emphasis being placed on mobile sites over the next 12 months thanks to the continued growth of smartphones and tablet computers. You must also check that there are no errors for mobile users on your site because Google have started to penalize sites where this happens. In other words, if you have no mobile focused search engine optimization and no mobile responsive site, then your ranking will fall as a result. Check out Hurricane Web on your mobile device or your desktop computer to see a mobile responsive site.

Social Signals Are The Big Thing

It is widely anticipated that more emphasis will be placed on social signals and indeed changes have already been made to the search algorithm to reflect this. For the novice, this basically means that the more times your site or content is shared on social sites, then the better your ranking. People believe that this will eventually lead to both content and social signals being combined as they do both rely heavily on one another already.

Conversational Keywords Will Become Important

There is a belief that more importance will be placed upon what is known as conversational keywords. Google uses so many different things for its searches including content and the context in which the keywords are used. This has actually been around since 2013 when they launched their Hummingbird update, but its use is now becoming more commonplace, so for your SEO think about how people are likely to use your keywords rather than just the words themselves.

Link Building Still Exists

link buildingIf you thought that link building was in the past, then you are wrong. However, the difference is in the quality of the link building whereas before it was more a case of people trying to get as many links as they could. If you still take part in massive link building for your SEO, then stop. Now, you have to focus on links that are not only relevant, but also popular and there has to be a clear link to what you are doing yourself. Be careful, think about your links, and avoid spamming or your site will just vanish from those results pages.

Use Visual Media

2014 saw a drift towards the use of visual media, by this we mean images, graphics, and video material, in SEO and this is something that is being carried over into 2015. Your pages need to have visuals on them and you must make sure that the alt text and tags are also completed or you are missing out on some extra ranking juice. You should also think about using other sites such as YouTube for a huge number of links for your media that can really boost your ranking especially if you have something that can go viral even in a small way.

Those are just some of the key things that you need to focus on with your SEO in 2015. Of course it is always the case that the more you do, then the better your chances of beating your competition. However, sitting back and doing nothing will only result in you making life harder for yourself especially when these tips are not exactly complex for any SEO expert. But, if you are looking for an SEO expert in Phoenix you can talk to the pros at Coronation Internet Marketing Ltd. http://phoenixseoconsultants.com/.

Choosing the Right Printing Company to Market Your Business

large format printing

Large format banner by Linxprint in Vancouver, BC.

Choosing the right printing company can be a challenge, especially now that there are tons of companies, each claiming to offer the best services in terms of speed, quality and cost. With many companies to choose from, selecting the right company to get the job done for your business requires due diligence and asking the right questions to determine the right person for the dreams and vision you have for your business. Business cards and posters say a lot about your business. So, they should look as professional as possible. Companies like Vistaprint offer great solutions for ordering online and having them deliver to your home or business.

Below are tips to help you choose the right printing company for your business.

1. Ask friends and family

Friends, family members, coworkers and neighbors are perhaps the best place to start. If a friend had his business cards and posters done professionally, ask who did it and find out if they can do the same for you.

2. Referrals and References

After selecting three printing companies, you can phone them and conduct a phone interview. Ask for a list of references, then call their past clients and ask about their experience dealing with the company. Most people will not hesitate to tell you if they were disappointed.

3. Quality

Sample the quality of their work. By checking samples of some of the works they have done in the past, you can be able to know what to expect.

4. Budget and Cost

Discuss about the cost up front. Don’t be afraid to let them know what your budget is. It can be embarrassing to realize that you cannot afford the cost after the project is already done. Also, don’t be afraid to negotiate.

5. Speed

Find out how long they take to deliver. If you need the work done urgently, inquire if the company can deliver within the specified time. It is not just about the money, your time is also valuable.

These tips can help you choose the right printing company for your posters and business cards. Remember that you can always negotiate the price depending on the nature of the job you would like done.

A Requirement For Passion

Let us assume that Geography is your favorite subject and Math is the subject you hate the most. In most cases both the classes are going to be timed equally.

When it comes to the Math session, you might not be able to sit in the classroom anymore even before it is just 10 minutes since the session began; however, when it comes to your favorite class room “Geography”, you might be imagining yourself as a cowboy disguised to hunt out for diamonds in the Kimberly mines when your teacher is talking about Kimberly in Africa being best known for Diamonds.

If someone wants to talk Geography to you, you might be interested in hearing as well as interested in sharing more than what is within your subject base. When it comes to mathematics you might essentially stop there telling “I hate it”. The momentum of hatred will be very strong that you will not be able to listen or speak about it anymore.

Similarly when you are requiring selling a product if you like the product yourself, you will be able to come out with a “million holy reasons” if you are going to recommend someone to get the product.

But when you hate the product yourself you will simply not be able to talk anything good, if at all you will be able to just tell the few stereotyped lines in the package insert of the product manual. Within your subconscious mind you will be feeling that you are “Committing a sin”.

You will feel bad within thinking that you are sales pitching a mom to get a milk protein cream with the money she has to purchase milk powder for the baby. It can be a real killer feeling when you have to make such a sale.

You will feel like a sinner every time and you will simply not feel happy about the sales, and your face will reflect no magnanimity at all.

You will know that the brand is too high priced for what it is and you might not personally like it, but when it comes to requiring to sell it you will find it very hard to convince your customer about the price and product relationship. No matter how good the brand is, you simply might not be able to do it.

Let us consider how you will deal with the same clients when you like the brand yourself.

Perhaps you will introduce the product to the mother and you will let her know how good the product is. And you would get her contact information so that you can contact her sometime later because you understand that the mom is not in the financial position to get the product now. Rather than sinfully sales pitching, you would have booked her thoughts for tomorrow’s purchase.

Ideally you would understand that the price is more for her, but you will make her feel good about the price and product relationship and have her get it from you sometime in the future, when the time is righteously good.

So, how well you like a product matters a lot in network marketing.

Written By: Elizabeth Aragon

Elizabeth Aragon is a professional network marketer who specializes in teaching others how to be successful with network marketing.

How to Get Help with Internet Marketing

Talking about Internet marketing for small business is all the rage. The airwaves are full of advertisements directed toward small business owners as well.

Email marketing works, but be careful. Email marketing is one of the most effective ways to stay in touch with customers and prospects online. It can also be effective as a direct-marketing device. My advice to B2B marketers, in most cases, does not rent email lists, build your own. Do not rent out your list. Never spam, under any circumstances. Let email subscribers know in advance how often you will send messages and what type of content they can expect. Make messages as targeted as possible; relevancy keeps people listening.

Many experts/companies offer ecommerce marketing services, usually through a network of affiliates that promote and are promoted by a variety of e-books, manuals, software, web packages, consulting, seminars and/or conference appearances. Promotion sometimes gets ahead of the facts, but gurus usually come from a selling background and often have the inside track on what is really happening.

Optimize Your Website

Make your site an information resource for its target markets. Becoming a trusted resource of high quality information for your customers is of tremendous value to your business, in addition, it can help win your company free press and word-of-mouth/mouse.

For effective internet marketing, professionals know what needs to be done, and do it very effectively. After taking on the work of a site,study the inherent component of your site. Then according to requirements, try to populate new elements as and when required for attaining high search engine ranking.

Put up Ads!

Use Internet advertising where it makes sense. Internet advertising has been pushed as a direct-response device, but the B2B process is far more complex and longer than with B2C. Where a B2C ad may attempt to get a consumer to make a purchase, this is not realistic for high-ticket B2B items. Instead, B2B marketers should consider using Internet advertising to reach targets that regularly use the Internet at the places they often go with ads that feature things like white papers, research, Web seminars and other information that is likely to be of strong interest to prospects.

Your website is the face of your business and No one likes a badly designed site. Find stunning designs that incorporate all the basic elements of your business, and reaches out to the desired target audience. Nothing can be worse than a site than to have contradictory elements in its design.