If you are going to remain competitive in the pest control business, it is essential that you learn how to use the Internet effectively. Most businesses today have begun to rely upon the web in order to connect with potential customers. While traditional advertising and communication still has a place in the business world, you need to utilize online marketing to stay on top of things.
Have Your Website Built To Be Mobile-Friendly
The first thing you need to do is have a professionally constructed website that is mobile friendly. If you have not optimized the content of your website for mobile use, now is the time to do so. More people than ever before are using their mobile devices to go online and you do not want to miss out on this opportunity.
Make Your Call To Action Prominent
The phone number and email contact for your website needs to be visible on each of your pages. While having a Contact Us page is still a good idea, not everyone will want to click on these links. Having the phone number visible will keep them from having to take that extra step. Wise business owners make the number a clickable link so that the number will automatically be dialed when using a cell phone. A great example of a conspicuous call to action with a phone number is how Westside Pest has done it on their website at http://westsidepestcontrol.com/
Be Active On Social Media
You should also learn how to utilize social media. There are many types that you can use and at a minimum, you need to make use of Facebook and Twitter. When using these sites, do not inundate followers with content. Make a few relevant posts each day and provide them with more than just advertising. Useful information on how to avoid pests or interesting data will keep them coming back for more.
Additionally, take advantage of the analytic tools to see how well your advertising campaigns are working throughout social media. You can set up different ones and note which times of day you get the most out of your content sharing. Otherwise, you may be left wondering why you are not getting the results that you desire.
Market Through Emails
E-mail marketing is similar to social media in effectiveness. Using this form of outreach can also be a great way to offer special deals to customers who opt in.
In the last few years, a lot of pest control companies have been creating great videos to post to YouTube that promotes their business as well as offers entertainment and information. Video is an outstanding way to get your brand found online. See the example below or watch the video on YouTube at https://www.youtube.com/watch?v=ws1OMVPFjyM for how Westside Pest Control is using video marketing.
By following these online marketing tips, you will notice that you are able to stay on top of the market in your area. Then, you and your company will be able to provide the best pest control around.