For the success of any business, a marketing orientation strategy whose focus is basically centered on the awareness and the best understanding of the concept of marketing. The concept of marketing indicates that constant building of long-term relationship with customers require the principle of “customer is always right and his/her needs and wants need to be put ahead of everything else.” The customer’s wants and needs should determine the development process and research. We shall look at the top marketing techniques for hair salons.
- Engage professional Photographers
- Post photos frequently online
- Be a role model
- Keep business cards every time with you
- Start a blog
- Host promotion in public places
- Try SMS and Whatsapp marketing
Photographers always look for makeup stylist and artist for their elegant shoots. A photograph speaks a thousand words and everyone who will have a look at it will enquire where the hair was done. This way you will have attracted customers to your salon. A professional photographer gets paid for every photo published so rest assured they are going to do a fantastic job. Take client’s photos regularly. Since many people’s self esteem increases after their hair has been newly done, take several photos of the client during this time.
Choose the very best of the photos and post them on your website. Post them on social media; Instagram, Facebook, Pinterest and Twitter. These are powerful tools which can market your salon very effectively.
Ensure that your hair is done very well. No one will want their hair done by someone with a bad one. Set yours as though you were going to feature on a billboard. This will draw many customers.
Keeping your hair tidy and of high quality standards as mentioned before, will attract customers and they will obviously ask where you did them. When they do give them your card.
A blog is the best marketing tool, one similar to what you can find at http://www.spalogy.ca/. Becoming a resource of targeted information, is the best online marketing strategy. As a hair stylist, you can consider products you will want reviewed, or complex braids which tutorials can be written on.
Several hair salons have been very successful by setting up art festivals, in these festivals, have some of your clients showcasing their hairs styles which you have professionally done in your hair salon. These events give you a lot of exposure and offer the best opportunity to even hand out your business cards.
Create chat groups on whatsapp that will allow you to post some of your great works in form of photos. Send text messages occasionally to your clients so that they can make bookings. Remind clients of current promotions avoid texting old clients as they may begin feeling uncomfortable and ask you to stop texting them.
When it comes to customer retention and loyalty, marketing your business and making the best business decisions, we know sometimes that what you need is more than just an idea, you need action. What you are doing differently determines your success in business.